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Dynamic email marketing content revealing various items to various subscribersPredictive suggestions suggesting products before customers searchAutomated projects set off by particular behavioral signalsReal-time budget allotment to the best-performing innovative and audiencesThe foundation needs robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quick: brand awareness and favorability climbed around 9%, and purchase intent jumped nearly 19%, outshining common project standards.
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