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Dynamic email marketing material revealing various products to various subscribersPredictive suggestions suggesting items before clients searchAutomated campaigns activated by particular behavioral signalsReal-time spending plan allocation to the best-performing innovative and audiencesThe foundation requires robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The reward showed up quickly: brand awareness and favorability climbed around 9%, and purchase intent jumped nearly 19%, exceeding common campaign norms.
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